Price growth in regeneration areas is double the rest of Inner London.


Mount Anvil




Data analysis

MA_logostrap_left_colour_better london living.jpg

Mount Anvil commissioned us to produce independent research that would ‘take the long view’ of London, its economy and its residential markets. Mount Anvil has a track record for delivering new build in regeneration areas where values have out-performed other parts of London and wanted an evidence-based study to demonstrate that and to explain the economic and demographic drivers for price growth in London.

We undertook this research at a time when transaction volumes were low in London, prices were under pressure and the UK was in the thick of its Brexit negotiations with all the uncertainty that created. Taking a longer term perspective, we were able to set out robust evidence of London’s position in the global economy, its growing population and its enduring appeal as a stable, mature destination for international capital, as well as mapping the eastward shift in residential values and the differential growth within and beyond regeneration areas.

Mount Anvil needed a resource that could be used in a variety of different marketing initiatives as part of a wider campaign. We produced an 8-page report with multiple sections, each of which could be used as a stand-alone piece of research, or as a single cohesive narrative.