Price growth in regeneration areas is double the rest of Inner London.
Mount Anvil commissioned us to produce independent research that would ‘take the long view’ of London, its economy and its residential markets. Mount Anvil has a track record for delivering new build in regeneration areas where values have out-performed other parts of London and wanted an evidence-based study to demonstrate that and to explain the economic and demographic drivers for price growth in London.
We undertook this research at a time when transaction volumes were low in London, prices were under pressure and the UK was in the thick of its Brexit negotiations with all the uncertainty that created. Taking a longer term perspective, we were able to set out robust evidence of London’s position in the global economy, its growing population and its enduring appeal as a stable, mature destination for international capital, as well as mapping the eastward shift in residential values and the differential growth within and beyond regeneration areas.
Mount Anvil needed a resource that could be used in a variety of different marketing initiatives as part of a wider campaign. We produced an 8-page report with multiple sections, each of which could be used as a stand-alone piece of research, or as a single cohesive narrative.